LIIAR Analysis, NME: Front Cover

Language: The set out of this front cover is very similar to the Kerrang front cover. But this time the main image is a band instead of a single person. But the set out of the image lets you know that the person at the front is most probably going to be the main singer. This front cover uses the same typical conventions of a magazine which is the same as the  kerrang front cover. There is also the use of a pull quote, 'Things are getting massive...we owe it all to our fans.' this is also persuading the targeted auidence to buy the magazine. But this front cover does have some differences to the Kerrang magazine front cover. The main difference is the fact that this magazine front cover is breaking the conventions of a typical rock genre magazine by the colours that it is using. Brighter colours like yellow, blue and bright red have been used on this. This could be to show that  this magazine has more of a pop rock feel to it so it will also entice people who perfer more chart music to buy the magazine. Just like the Kerrang magazine, including a well known band will encourage people to buy the magazine if they like that bands music, whereas if there was an unknown person on the front cover the audience will not be as interested in the magazine and therefore would not sell very well.
The title of the magazine is small and easy to remember it also stands out clearly as it is the biggest bit of font on the page showing the audience that it is the title. It has a clear font so you can see what it says. Unlike the Kerrang front cover title the 'NME' magazine has gone for a more plan font showing the audience that this magazine will include less strong rock music and will include a variety of different genres of music, therefore reaching out to a different target audience.

Ideology: The ideology for this magazine is people who enjoy a variety of music, but mainly rock and indie rock music. Just like the Kerrang front cover it is very crowded and there are not many blank spaces, this shows that it is a convention of a rock magazine to have their front covers crowded to show that this genre of music is messy compared to other genre's of music. This magazine has used a younger band to be their main image this gives us an idea as to what target audience they are reaching out to. The band that has been used as the main image give out a different view of a indie rock artist, they do not have facial hair and they have a more younger look to them, whereas on the Kerrang magazine the artist used for the main image had a more rugged look to him. This is another way we can see the difference in the target audience for both magazines.

Institutions: The first institution for this magazine is the same company who make the Kerrang magazine, that is why they share similarities in the way both magazines are laid out. The other institution for the magazine is the magazine itself which is a typical convention for every magazine. The house style showing the fonts and the colours that run throughout the magazine determines what target audience the magazine is trying to reach out to. The house style is an important aspect in the production of the magazine as it is what sells to the audience and attracts them to buy it. This magazine will be sold in supermarkets like Tesco, Asda etc. Just like the Kerrang magazine. There is a chance that it will also be sold in certain music shops.

Target Audience: The target audience for this magazine will be different than the target audience for the Kerrang magazine. There will not be as big of a target audience for this magazine because of the all around style of the magazine. I would say the age range for this magazine will be the ages 13-25 because the magazing is featuring younger artists and has a younger look to the magazine which would most probably stop an older audience buying the magazine. Also the use of the word 'Fan' on the front cover is quite a young term used which is giving the magazine a slight teen like theme. Older people who enjoy a particular band would probably not call them selves a fan.

Representation: The representation of this magazine is also quite rebelious mainly because of the way the band are stood in the main image. The lead singer is shown with his arms crossed which is giving the impression he is going against the rules, he is also wearing a leather jacket which gives him the 'bad boy' look. His whole style is quite old fashioned which is showing that they dont follow what other people are doing and todays trends, they will do what they want.
This magazine seems to be trying to please the audience of the magazine by mentioning in the pull quote 'we owe it all to our fans' this gives a younger feel to the magazine. Whereas Kerrang magazine had more of a we dont care attitude and even mentioned they are not trying to 'please' people, showing the difference in the targeted age range.