LIIAR Analysis, Kerrang: Front Cover

Language: The main image for this magazine is Biffy Clyro, This suggests that the issue of the magazine will be mainly focusing on that artist. This will attract the audience that are fans of the artist. The use of the Pull quote "We're not doing things to please people" is giving the audience a taste of what will be included in an article further on in the magazine, which will attract them to buy it. By looking at the colours used for this magazine it straight away gives you a sense that is a rock theme magazine because of the use of the colours red, white and Black, these type of colours are usually stereotyped with the rock genre of music. You notice there are other illustrations showing different stories about other bands, there is also a free poster which is a good convention because it will persuade the audience to buy the magazine.
The main image is a medium close up, and he is staring directly at the camera. This is a good way of interacting with the audience and will persuade them to buy the magazine because it will make them feel more involved in it.
The title of the magazine is all in capitals to show the intensity of the music genre. The font also makes it look like it is graffiti showing that the magazine doesn't follow the rules of other magazines and is quite rebellious. The use of capitals and an explanation mark in the title of the magazine give us the impression that you should shout it when you say it making the magazine seem more exciting. It is also showing that the genre of music is louder than the other genres of music like pop and hip hop etc.

Ideology: The ideology for this magazine is people who enjoy rock music and who like to follow the lives of their favourite rock bands or artists. The layout of this front cover is quite full and crowed and is quite messy and complicated, which to some people would be viewed how rock music is sometimes presented. The main image is Biffy Clyro, they have used him because he is recognisable and he will reach out to different age groups. By doing this it is giving the magazine a wider audience. Also he is used because he has the conventional look of a rock artist, his hair and facial hair all help towards the stereotype of rock. Also using him as the main image will persuade the public to buy the magazine if they are a fan of his music.

Institutions: The institutions for this magazine will be the company that makes the magazine, they are also responsible for the 'NME' magazine. The other institution of the magazine is the magazine itself. The house style shows the fonts and colours that run consistently throughout the whole magazine, this meaning that it will reach out to it's targeted audience. The institution that makes Kerrang magazine also have a music channel this helps them to advertise their magazine because if the general public listen to the music channel and like the music played on it if they then see it's magazine in shops they will be more encouraged to buy it.

Target Audience: The target Audience for this magazine will be all ages because rock music does not have a set audience. It will also mainly have an audience who are fans of rock music. The only ages that this music magazine will not reach out to will be the older generation possibly the ages of 60+ and young children. The magazine will mainly be sold in supermarkets such as Tesco and Asda etc. It could also possibly be sold in music shops.

Representation: The representation of this magazine is quite rebelious and seems like it is for people who dont want to follow the current trends. The use of the colours red and black connote danger and and a darker side of music but then the addition of the white shows the audience that they aren't that bad. The colours also show a more mature theme so the older audience will be interested in the magazine, if the colours were bright, young and childish colours older people would be more reluctant to purchase the item. Biffy Clyro who is the main image is shown on the cover not smiling which is giving a serious feel to the magazine, that is why a medium close up has been used so you can see the emotion in his face. His facial expression also links with the pull quote 'We're not doing this to please people' because his face is serious so it is telling the audience that he is there to be taken seriously.