Reader Profile

Most magazine such as Kerrang and NME have a section in their magazine called a 'reader profile'.

Kerrangs reader profile (bottom) gives them a clear statistic of their audience. This is a good idea because it helps the magazine to include certain features in their magazine that will reach out to the main gender that buys their magazine. Because of the higher amount of males that buy the magazine features and the colour scheme will most probably be aimed more at males. Also because the percentage that are aged from 15-24 is the highest percentage the magazine will be able to include things that will reach out to a younger audience and use a mixture of artist that both young and older people will know.
The NME magazine has done a more detailed reader profile. By finding out how much they spend on certain gigs or concerts, Clothes, Audio and DVDs. They also have done percentages of internet users console buyers and what their readers agree on. They have worked out actual averages to the age, gender and if they work full time, part time or are studying which would be very helpful for them whislt producing their magazine. By working all of these out they will be able to include things into their magazine that will reach out to the majority if their audience so it will then sell better.